At the root of the development of our species from our primitive beginnings to the recent stunning advances in technology, communication, and social complexity, has been innovation—the development and implementation of improved processes, products, or procedures. Yet, despite the fascination with individual creativity, innovation is not a solitary activity that results from the vigorous championing of one idea by one individual. Innovation is more usually the result of concerted activities in groups of people, developing and implementing their ideas of a period, and then diffusing successful innovations throughout organizations or societies.

Without recourse to complex academic definitions, it seems simplest and most helpful to distinguish between creativity and innovation implementation. Creativity is the development of new ideas, whereas innovation implementation is the application of those new ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles