SAGE Reference - Encyclopedia of Gender in Media

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Viral Advertising and Marketing

In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender

Viral advertising and marketing constitute a fast-growing phenomenon that can cast light on communication and media. It is generally agreed that the term viral marketing was coined by two venture capitalists Steve Jurvetson and Tim Draper in 1996 when they ...

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  Kosut, M. (2012). Viral advertising and marketing. In Encyclopedia of gender in media (Vol. 1, pp. 419-421). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218540.n173
  
  Kosut, Mary. "Viral Advertising and Marketing." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 419-21. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218540.n173.
  
  Kosut, M. 2012. Viral Advertising and Marketing. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 419-421 Available at: <https://dx.doi.org/10.4135/9781452218540.n173> [Accessed 29 Jun 2022].
  
  Kosut, Mary. "Viral Advertising and Marketing." Encyclopedia of Gender in Media. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 419-21. SAGE Knowledge. 29 Jun 2022, doi: https://dx.doi.org/10.4135/9781452218540.n173.
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