SAGE Reference - Encyclopedia of Gender in Media

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Advertising

In: Encyclopedia of Gender in Media
Edited by: Mary Kosut
Subject:Media & Gender, Sociology of Gender

Advertising is the act of drawing the attention of the public to a specific product or service. By employing methods of persuasion, advertisers endeavor to convince members of that public to purchase or otherwise acquire a product or service. In the ...

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  Kosut, M. (2012). Advertising. In Encyclopedia of gender in media (Vol. 1, pp. 1-3). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452218540.n1
  
  Kosut, Mary. "Advertising." In Encyclopedia of Gender in Media, edited by Kosut, Mary, 1-3. Thousand Oaks, CA: SAGE Publications, Inc., 2012. https://dx.doi.org/10.4135/9781452218540.n1.
  
  Kosut, M. 2012. Advertising. In: Mary Kosut Editor, 2012. Encyclopedia of Gender in Media, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1-3 Available at: <https://dx.doi.org/10.4135/9781452218540.n1> [Accessed 3 Jul 2022].
  
  Kosut, Mary. "Advertising." Encyclopedia of Gender in Media. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2012, pp. 1-3. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452218540.n1.
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