Logic of Evaluation—Working Logic

General logic can be found across various fields and settings in evaluation practice. What does vary across practice in these fields and settings is how the general logic is followed; that is, the type of questions posed, what or how criteria are selected, what or how standards are constructed, how performance is measured, and how data are synthesized.

For example, in a consumer approach to product evaluation, a source of criteria is the properties inherent in the product being evaluated. Tools of the trade include needs assessment, using idealized and contextual functional analyses to identify what the product is suppose to do, and how consumers actually use the product. Absolute standards are generated from minimal acceptable performance, set by the industry, and relative standards are ...

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