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Global Business Citizenship
Global business citizenship (GBC) is an emerging theoretical framework that extends the concept of corporate social responsibility into a globalized environment. It is an alternative to prevailing frameworks in finance and economics in that it accepts the validity of stakeholder claims on firms. The GBC framework offers a process that multinational managers can use to consistently implement social responsibility and ethics within and across nations and cultures.
Concept History
The GBC framework was developed to address several problems with predecessor concepts and to offer an alternative to views of the firm as merely a nexus of contracts or a tool of capital owners' interests. GBC's principal conceptual ancestor is corporate social responsibility (CSR), the obligation of corporations to use their power wisely and to respond to societal ...
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