• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index


Weibo is the Chinese term for “microblog.” Wei is the literal translation of “micro,” whereas bo comes from the abbreviation of bo-ke, a phonetic translation of “blog.” Broadly speaking, weibo refers to a host of Chinese social media platforms and applications ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles