• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Political campaign professionals often use practices and strategies reinforced by past experience and anecdotal data. New approaches to voter identification (including data mining and microtargeting) use a more scientific approach that utilizes statistical analysis to pinpoint ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles