• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Sponsored listings (also known as sponsored links, sponsored search, or sponsored ads) refer to a set of online search-based advertisement schemes, advertisements that are based on users' queries on a search engine and are guised as organic results. Unlike advertisements in ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles