SAGE Reference - Encyclopedia of Social Media and Politics

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Sleeper Effect

By: Leslie Reynard
In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media

The sleeper effect is the term given to the counterintuitive phenomenon that occurs when a persuasive message with a “discounting cue” (something that would undermine the believability of the message, such as a disclaimer or a source that would commonly be ...

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  Reynard, L. (2014). Sleeper effect. In K. Harvey (Ed.), Encyclopedia of social media and politics (pp. 1131-1132). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n472
  
  Reynard, Leslie. "Sleeper Effect." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 1131-32. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n472.
  
  Reynard, L. 2014. Sleeper Effect. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 1131-1132 Available at: <https://dx.doi.org/10.4135/9781452244723.n472> [Accessed 19 Aug 2022].
  
  Reynard, Leslie. "Sleeper Effect." Encyclopedia of Social Media and Politics. Edited by Kerric Harvey. Thousand Oaks: SAGE Publications, Inc., 2014, pp. 1131-32. SAGE Knowledge. 19 Aug 2022, doi: https://dx.doi.org/10.4135/9781452244723.n472.
  
  Reynard, Leslie (2014). Sleeper effect In: Harvey, Kerric (Ed.),Sleeper effect Encyclopedia of social media and politics Thousand Oaks, CA: SAGE Publications, Inc.; 2014:1131-1132. doi:10.4135/9781452244723.n472
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