SAGE Reference - Encyclopedia of Social Media and Politics

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Persuasion Niche and Political Messaging

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:campaigns; e-mail; general elections; niche markets; political campaigns; political marketing; voting

A persuasion niche is a niche market that is the target for a specific persuasive message tailored or best suited to that niche as part of a marketing or political messaging endeavor. In the private sector, a niche market is the ...

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  Harvey, K. (2014). Persuasion niche and political messaging. In Encyclopedia of social media and politics (pp. 958-958). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n397
  
  Harvey, Kerric. "Persuasion Niche and Political Messaging." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 958-958. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n397.
  
  Harvey, K. 2014. Persuasion Niche and Political Messaging. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 958 Available at: <https://dx.doi.org/10.4135/9781452244723.n397> [Accessed 29 Jun 2022].
  
  Harvey, Kerric. "Persuasion Niche and Political Messaging." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 958-958. SAGE Knowledge. 29 Jun 2022, doi: https://dx.doi.org/10.4135/9781452244723.n397.
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