• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Negative Campaigning

Negative campaigning is trying to win an advantage in elections by referring to negative aspects of an opponent, rather than emphasizing one's positive attributes or preferred policies. Negative campaigning became commonplace in modern electorate campaigns, particularly in the ...

    • Loading...
    locked icon

    Sign in to access this content

    Get a 30 day FREE TRIAL

    • Watch videos from a variety of sources bringing classroom topics to life
    • Read modern, diverse business cases
    • Explore hundreds of books and reference titles