SAGE Reference - Encyclopedia of Social Media and Politics

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Audience Fragmentation/Segmentation

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:audiences; education and internet use; fragmentation; internet; media; semantic web; social media

New technologies and the emergence of the Internet have driven the evolution of the concept of audience and inherently interrelated concepts of audience fragmentation and segmentation. While political speech in past times was almost exclusively a product of an individual's ...

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  Harvey, K. (2014). Audience fragmentation/segmentation. In Encyclopedia of social media and politics (pp. 91-93). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n32
  
  Harvey, Kerric. "Audience Fragmentation/Segmentation." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 91-93. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n32.
  
  Harvey, K. 2014. Audience Fragmentation/Segmentation. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 91-93 Available at: <https://dx.doi.org/10.4135/9781452244723.n32> [Accessed 4 Jul 2022].
  
  Harvey, Kerric. "Audience Fragmentation/Segmentation." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 91-93. SAGE Knowledge. 4 Jul 2022, doi: https://dx.doi.org/10.4135/9781452244723.n32.
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