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Audience Fragmentation/Segmentation

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Harvey, K. (2014). Audience fragmentation/segmentation. In Encyclopedia of social media and politics (pp. 91-93). Thousand Oaks, CA: SAGE Publications, Inc. doi: 10.4135/9781452244723.n32

Harvey, Kerric. "Audience Fragmentation/Segmentation." In Encyclopedia of Social Media and Politics, edited by Kerric Harvey, 91-93. Thousand Oaks, CA: SAGE Publications, Inc., 2014. doi: 10.4135/9781452244723.n32.

Harvey, K 2014, 'Audience fragmentation/segmentation', in Harvey, K (ed.), Encyclopedia of social media and politics, SAGE Publications, Inc., Thousand Oaks, CA, pp. 91-93, viewed 16 October 2019, doi: 10.4135/9781452244723.n32.

Harvey, Kerric. "Audience Fragmentation/Segmentation." Encyclopedia of Social Media and Politics. Ed. Thousand Oaks: SAGE Publications, Inc., 2014. 91-93. SAGE Knowledge. Web. 16 Oct. 2019, doi: 10.4135/9781452244723.n32.

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