SAGE Reference - Encyclopedia of Social Media and Politics

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Engagement Advertising

In: Encyclopedia of Social Media and Politics
Edited by: Kerric Harvey
Subject:Political Communications, Political Communication, Social Media
Keywords:advertising; branding; campaigns; digital imaging; social media; supporters; web 2.0

Engagement advertising is a form of marketing that encourages customers to coconstruct the brand of a political entity such as a politician, group, issue, or campaign. Through engaging with the brand's digital presence, like a social network profile, the consumer creates ...

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  Harvey, K. (2014). Engagement advertising. In Encyclopedia of social media and politics (pp. 464-465). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452244723.n185
  
  Harvey, Kerric. "Engagement Advertising." In Encyclopedia of Social Media and Politics, edited by Harvey, Kerric, 464-65. Thousand Oaks, CA: SAGE Publications, Inc., 2014. https://dx.doi.org/10.4135/9781452244723.n185.
  
  Harvey, K. 2014. Engagement Advertising. In: Kerric Harvey Editor, 2014. Encyclopedia of Social Media and Politics, Thousand Oaks, CA: SAGE Publications, Inc. pp. 464-465 Available at: <https://dx.doi.org/10.4135/9781452244723.n185> [Accessed 28 May 2022].
  
  Harvey, Kerric. "Engagement Advertising." Encyclopedia of Social Media and Politics. Edited by Thousand Oaks: SAGE Publications, Inc., 2014, pp. 464-65. SAGE Knowledge. 28 May 2022, doi: https://dx.doi.org/10.4135/9781452244723.n185.
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