SAGE Reference - Encyclopedia of Public Relations

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Trolling

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

The term trolling entered public relations practice with the advance of Internet technology, Web 2.0, the explosion of social media and the increasing reliance on computer-mediated communication (CMC) by practitioners. Trolling is described as the ...

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  Heath, R. L. (2013). Trolling. In Encyclopedia of public relations (Vol. 1, pp. 933-933). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n506
  
  Heath, Robert L. "Trolling." In Encyclopedia of Public Relations, edited by Heath, Robert L., 933-933. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n506.
  
  Heath, R. L. 2013. Trolling. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 933 Available at: <https://dx.doi.org/10.4135/9781452276236.n506> [Accessed 27 May 2022].
  
  Heath, Robert L. "Trolling." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 933-933. SAGE Knowledge. 27 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n506.
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