SAGE Reference - Encyclopedia of Public Relations

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Survey

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Surveys are instruments that are used to collect data on a wide range of behavioral, attitudinal, and cognitive issues, including respondent perceptions, attitudes, beliefs, values, purchasing practices, and other behavioral intentions. Surveys consist of a series of questions about an ...

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  Heath, R. L. (2013). Survey. In Encyclopedia of public relations (Vol. 1, pp. 896-896). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n487
  
  Heath, Robert L. "Survey." In Encyclopedia of Public Relations, edited by Heath, Robert L., 896-896. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n487.
  
  Heath, R. L. 2013. Survey. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 896 Available at: <https://dx.doi.org/10.4135/9781452276236.n487> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Survey." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 896-896. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n487.
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