SAGE Reference - Encyclopedia of Public Relations

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Spin

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:public relations; spin

Public relations professionals have been called all kinds of names—sandbaggers, flacks, propaganda machines, spin doctors. These labels connote a P. T. Barnum approach to public relations. Such names imply that the industry engages in promoting hype, puffery, and ...

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  Heath, R. L. (2013). Spin. In Encyclopedia of public relations (Vol. 1, pp. 867-869). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n471
  
  Heath, Robert L. "Spin." In Encyclopedia of Public Relations, edited by Heath, Robert L., 867-69. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n471.
  
  Heath, R. L. 2013. Spin. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 867-869 Available at: <https://dx.doi.org/10.4135/9781452276236.n471> [Accessed 16 May 2022].
  
  Heath, Robert L. "Spin." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 867-69. SAGE Knowledge. 16 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n471.
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