SAGE Reference - Encyclopedia of Public Relations

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Rules Theory

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:public relations; rules theories

Rules theory addresses the cultural and societal prescriptions and proscriptions for communicating in specific cultural contexts, with the idea that following and surpassing expectations for communication rules will lead to more favorable communication outcomes. Applied to public ...

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  Heath, R. L. (2013). Rules theory. In Encyclopedia of public relations (Vol. 1, pp. 811-814). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n437
  
  Heath, Robert L. "Rules Theory." In Encyclopedia of Public Relations, edited by Heath, Robert L., 811-14. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n437.
  
  Heath, R. L. 2013. Rules Theory. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 811-814 Available at: <https://dx.doi.org/10.4135/9781452276236.n437> [Accessed 14 Aug 2022].
  
  Heath, Robert L. "Rules Theory." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 811-14. SAGE Knowledge. 14 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n437.
  
  Heath, Robert L. (2013). Rules theory In:Rules theory Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:811-814. doi:10.4135/9781452276236.n437
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