• Entry
  • Reader's guide
  • Entries A-Z
  • Subject index

Promotion, a partner to publicity, is used by an organization to gain awareness, increase awareness, inform, and foster positive thoughts of and actions toward an organization, product, service, or issue. Whereas publicity is aimed at achieving short-term awareness, promotion can ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles