SAGE Reference - Encyclopedia of Public Relations

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Barcelona Principles

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:measurement; public relations

Evaluating the impact and measuring the effect of communications campaigns is one of the hardest parts of explaining and justifying what public relations is and how it can contribute and add value to organizations and society. The Barcelona Principles are a ...

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  Heath, R. L. (2013). Barcelona principles. In Encyclopedia of public relations (Vol. 1, pp. 55-56). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n32
  
  Heath, Robert L. "Barcelona Principles." In Encyclopedia of Public Relations, edited by Heath, Robert L., 55-56. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n32.
  
  Heath, R. L. 2013. Barcelona Principles. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 55-56 Available at: <https://dx.doi.org/10.4135/9781452276236.n32> [Accessed 17 Aug 2022].
  
  Heath, Robert L. "Barcelona Principles." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 55-56. SAGE Knowledge. 17 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n32.
  
  Heath, Robert L. (2013). Barcelona principles In:Barcelona principles Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:55-56. doi:10.4135/9781452276236.n32
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