Account Manager/Account Management

The term account management refers to the coordination, billing, and evaluation of all activities undertaken by a public relations agency or firm on behalf of a client or client organization. Unlike the account executive (AE) who is in day-to-day ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles