SAGE Reference - Encyclopedia of Public Relations

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Impressions

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

Impressions are a measure of how many potential readers, viewers, or listeners were reached by a placement in media. It is usually equivalent to the circulation number in the case of print (i.e., newspaper, magazine), estimated viewership or listeners for broadcast ...

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  Heath, R. L. (2013). Impressions. In Encyclopedia of public relations (Vol. 1, pp. 442-442). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n247
  
  Heath, Robert L. "Impressions." In Encyclopedia of Public Relations, edited by Heath, Robert L., 442-442. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n247.
  
  Heath, R. L. 2013. Impressions. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 442 Available at: <https://dx.doi.org/10.4135/9781452276236.n247> [Accessed 3 Jul 2022].
  
  Heath, Robert L. "Impressions." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 442-442. SAGE Knowledge. 3 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n247.
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