SAGE Reference - Encyclopedia of Public Relations

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Flier

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations

A flier, also called a handout, is a one-sheet, printed form of collateral material. Like other communication tactics or tools used in public relations, a flier must be developed to appeal to a particular target [Page 347]audience, contain a key message, ...

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  Heath, R. L. (2013). Flier. In Encyclopedia of public relations (Vol. 1, pp. 347-347). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n192
  
  Heath, Robert L. "Flier." In Encyclopedia of Public Relations, edited by Heath, Robert L., 347-347. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n192.
  
  Heath, R. L. 2013. Flier. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 347 Available at: <https://dx.doi.org/10.4135/9781452276236.n192> [Accessed 16 May 2022].
  
  Heath, Robert L. "Flier." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 347-347. SAGE Knowledge. 16 May 2022, doi: https://dx.doi.org/10.4135/9781452276236.n192.
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