SAGE Reference - Encyclopedia of Public Relations

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Experiment/Experimental Methods

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:experimental method; experiments

An experiment is what John Hocking, Don Stacks, and Steven McDermott have labeled the sine qua non of all research. The experiment is a carefully controlled research study that allows the researcher to state within certain limits that a relationship exists ...

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  Heath, R. L. (2013). Experiment/experimental methods. In Encyclopedia of public relations (Vol. 1, pp. 328-329). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n179
  
  Heath, Robert L. "Experiment/Experimental Methods." In Encyclopedia of Public Relations, edited by Heath, Robert L., 328-29. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n179.
  
  Heath, R. L. 2013. Experiment/Experimental Methods. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 328-329 Available at: <https://dx.doi.org/10.4135/9781452276236.n179> [Accessed 1 Jul 2022].
  
  Heath, Robert L. "Experiment/Experimental Methods." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 328-29. SAGE Knowledge. 1 Jul 2022, doi: https://dx.doi.org/10.4135/9781452276236.n179.
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