SAGE Reference - Encyclopedia of Public Relations

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Diversity: Audiences

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:intercultural communication; public relations

Diversity means many things to many people: age, race, religion, ethnicity, education, gender. But these characteristics merely scratch the surface. Diversity goes far beyond that of a demographic profile. Even bringing psychographic traits, personal ...

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  Heath, R. L. (2013). Diversity: audiences. In Encyclopedia of public relations (Vol. 1, pp. 271-271). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n146
  
  Heath, Robert L. "Diversity: Audiences." In Encyclopedia of Public Relations, edited by Heath, Robert L., 271-271. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n146.
  
  Heath, R. L. 2013. Diversity: Audiences. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 271 Available at: <https://dx.doi.org/10.4135/9781452276236.n146> [Accessed 13 Aug 2022].
  
  Heath, Robert L. "Diversity: Audiences." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 271-271. SAGE Knowledge. 13 Aug 2022, doi: https://dx.doi.org/10.4135/9781452276236.n146.
  
  Heath, Robert L. (2013). Diversity: audiences In:Diversity: Audiences Encyclopedia of public relations Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2013:271-271. doi:10.4135/9781452276236.n146
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