SAGE Reference - Encyclopedia of Public Relations

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Culture

In: Encyclopedia of Public Relations
Edited by: Robert L. Heath
Subject:Public Relations, Public Relations
Keywords:public relations

Any competent communicator recognizes the importance of adapting a message to the audience(s). As audiences or potential audiences grow increasingly diverse, so too does the importance of understanding culture and cultural background. Whether crafting a basic press release ...

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  Heath, R. L. (2013). Culture. In Encyclopedia of public relations (Vol. 1, pp. 241-243). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781452276236.n129
  
  Heath, Robert L. "Culture." In Encyclopedia of Public Relations, edited by Heath, Robert L., 241-43. Thousand Oaks, CA: SAGE Publications, Inc., 2013. https://dx.doi.org/10.4135/9781452276236.n129.
  
  Heath, R. L. 2013. Culture. In: Robert L. Heath Editor, 2013. Encyclopedia of Public Relations, Thousand Oaks, CA: SAGE Publications, Inc. pp. 241-243 Available at: <https://dx.doi.org/10.4135/9781452276236.n129> [Accessed 30 Jun 2022].
  
  Heath, Robert L. "Culture." Encyclopedia of Public Relations. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2013, pp. 241-43. SAGE Knowledge. 30 Jun 2022, doi: https://dx.doi.org/10.4135/9781452276236.n129.
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