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EACH DAY SWEEPSTAKES entries arrive in the homes of millions of people around the world through the telephone, in the mailbox, or in e-mail. Companies promoting sweepstakes offer everything from diamond rings to millions of dollars; and according to the Department of Justice, one out of every six Americans is cheated by sweepstakes scam artists each year. A survey conducted by the National Consumers League (NCL) found that 92 percent of adults had received at least one postcard in the mail telling them they were sweepstakes winners. Approximately one-third of the recipients answered the postcards, but less than 20 percent of the 54 million respondents in the NCL survey won a prize without paying a fee or buying a product.

Targeting Seniors

Many sweepstakes are legitimate, but ...

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