SAGE Reference - Encyclopedia of Communication Theory

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Gender Schema Theory

In: Encyclopedia of Communication Theory
Edited by: Stephen W. Littlejohn & Karen A. Foss
Subject:General Media, Communication & Cultural Studies, Communication Theory

Gender schema theory (GST) is a cognitive theory developed to explain the role of gender in organizing meaning, both for self and for others. GST was first proposed by psychologist Sandra Lipsitz Bem in 1981. Bem's formulations built on the more general developmental process ...

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  Littlejohn, S. W., & Foss, K. A. (2009). Gender schema theory. In Encyclopedia of communication theory (Vol. 1, pp. 437-438). SAGE Publications, Inc., https://dx.doi.org/10.4135/9781412959384.n162
  
  Littlejohn, Stephen W., and Karen A. Foss. "Gender Schema Theory." In Encyclopedia of Communication Theory, edited by Littlejohn, Stephen W., and Karen A. Foss, 437-38. Thousand Oaks, CA: SAGE Publications, Inc., 2009. https://dx.doi.org/10.4135/9781412959384.n162.
  
  Littlejohn, S. W. and Foss, K. A. 2009. Gender Schema Theory. In: Stephen W. Littlejohn and Karen A. Foss Editors, 2009. Encyclopedia of Communication Theory, Thousand Oaks, CA: SAGE Publications, Inc. pp. 437-438 Available at: <https://dx.doi.org/10.4135/9781412959384.n162> [Accessed 5 Oct 2022].
  
  Littlejohn, Stephen W. and Karen A. Foss. "Gender Schema Theory." Encyclopedia of Communication Theory. Edited by Vol. 1. Thousand Oaks: SAGE Publications, Inc., 2009, pp. 437-38. SAGE Knowledge. 5 Oct 2022, doi: https://dx.doi.org/10.4135/9781412959384.n162.
  
  Littlejohn, Stephen W., and Karen A. Foss (2009). Gender schema theory In:Gender schema theory Encyclopedia of communication theory Vol. 1. Thousand Oaks, CA: SAGE Publications, Inc.; 2009:437-438. doi:10.4135/9781412959384.n162
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