Cultural types have assumed great importance in those areas of the communication field related to culture. The phrase cultural types has three primary usages in the social science literature: (1) culture and personality, (2) national character, and (3) high versus low context. This entry ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles