• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Media Convergence
Media convergence

People stood, pushed up against an outdoor stage among a crowd of rowdy fans on the Portland, Oregon, waterfront waiting for the Lady Miss Kier Kirby to appear (the former lead singer of the late ′80s to early ′90s pop disco group Deee-Lite). The audience probably did not expect to be confronted with a moment of media convergence, if they even knew of that term. It was summer, it was a street festival, and friends were celebrating and enjoying the beautiful evening. And there it was, the Lady and the Mac.

Situated center stage sat a Mac laptop that controlled the entire performance. Through that computer, Kirby told the band when to start, added additional sound effects, and managed the playlist for the ...

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