• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Radio and Television Programming
Radio and television programming

Programming is at the heart of radio and television operations. Various distribution techniques (terrestrial broadcast, cable TV, subscription TV, satellite radio, Internet, etc.) come and go. But one thing remains constant: the need for desirable content. This need is constantly increasing. In the 1920s, there were fewer than 400 radio stations (White, 2003), and today there are more than 13,000 AM and FM stations (Regents, 2003), most of them operating on a 24-hour basis. In addition, there is satellite radio, cable radio, Internet radio, and podcasting, all of which need audio content. In the television realm, NBC aired 601 hours of programming during 1939, its first year of broadcast (Shanks, 1976, p. 65). By 1979 it was airing ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles