• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Media Economics and Ownership
Media economics and ownership

Media economics is a field of study used to analyze the firms, industries, and activities of media enterprises, drawing on theories and concepts from economics. The earliest scholarly literature involving media economics began in the 1950s with the newspaper industry; contemporary scholars now address all forms of media, including new media technologies and multimedia. Historically, media economics tended to focus on a particular media industry. However, globalization, regulatory reform, social changes, and technology continually modify approaches to the study of media economics. In the 21st century, media economics must be examined across a broader spectrum of inquiry, as it cuts across numerous areas and levels of activity.

This chapter consists of two sections. The first section describes the field ...

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