- Subject index
The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create. Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart. While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals. Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...
Chapter 86: History of Advertising
History of Advertising
Colonial American Advertising
Advertising appeared in America in pamphlet and signboard forms. Pamphlets, which were popular, explained in depth what was available. Signboards, on the other hand, resembled in design those used in England. Most of the time, these signs contained symbols as well as addresses, which consisted of brief copy, not numbers. Although these signs were popular among businesses throughout the colonies, the most colorful appeared in cities such as Philadelphia and Baltimore. Signs for taverns were the most visible.
In the early 1700s, John Campbell was a postmaster in Boston and knew several important politicians. Using his position and his friends, Campbell eventually asked the authorities to grant him permission to publish a newspaper. The first Boston News-Letter was dated ...