• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

The Business of Public Relations
The business of public relations

The public relations “business” is a multibillion-dollar industry practiced not only in the United States but also in most other parts of the world as well, with estimates varying for the United States from 158,000 (Seitel, 2007, p. 2) to 350,000 (Wilcox & Cameron, 2009, p. 2). Estimates of the number of practitioners in all countries in the world today, including the United States, are placed between 2.3 and 4.5 million public relations practitioners with an “annual global impact in the area of $130–230 billion” (Falconi, 2006, p. 8).

In the United States, the two most prominent associations have a combined membership of nearly 35,000, while there are “an estimated 200 national and regional public relations organizations ...

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