• Summary
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The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

International Public Relations
International public relations

On the eve of the 21st century (December 31, 1999), CNN aired live coverage showing how people throughout the world celebrated the New Year at the dawning of a new millennium. Thanks to satellite broadcasting, this 100-hour television event showed a wide variety of festivities at more than 50 locations in the world, including Times Square in New York City, the Red Square in Russia, the Eiffel Tower in Paris, and many other corners of the globe. This coverage was available to about 1 billion people in more than 200 countries and territories (CNN News Group, 1999). It is undeniable that mass media plays an important role in providing the social perception of globalization.

In business, globalization is an effective and ...

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