- Subject index
The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create. Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart. While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals. Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...
Chapter 82: Crisis Communication
A crisis, by definition, is not a mild occurrence; how-ever, the degree of damage caused by a crisis can vary greatly from adversely affecting normal business operations to putting companies out of business or toppling governments. A crisis can cause temporary public humiliation; it can force the resignations of heads of organizations. A crisis can place an individual popular to mass audiences on the road to obscurity.
All companies, organizations, and individuals who depend on image and/or reputation to be successful should always accept the fact that they are always ina stage ofcrisis.
A crisis has five stages: (1) detection, (2) prevention/preparation, (3) containment, (4) recovery, and (5) learning. These stages can overlap and an organization (from this point on, “organization” refers also to ...