• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Issues Management
Issues management

Imagine, for the moment, the following scenario. You are in the office of a CEO (Chief Executive Officer) of a major company in the early 1950s. You and other members of the company are feeling pretty good about business prospects. The Great Depression is over. That era in American (and international) business demonstrated that unrestrained business activities could lead to food lines, bankruptcies, and family dislocation of epic proportion. Tons of governmental regulation came about to “prevent” that sort of financial catastrophe from recurring. You were engaged in some of those public policy battles whereby business critics achieved new legislation and regulation. Now, however, those business nightmares seem to be ending. And you and your business colleagues have just helped win World ...

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