• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Public Relations Research
Public relations research

Public relations research (also known aspublic relations measurement) is a hot topic. This comes in light of the demand for accountability and transparency in organizations. Campaign decisions are not and should not be made in the dark but instead require research to make informed decisions. Public relations research focusesonthe entire public relations process and examines the relationships that exist among and between an organization or person and their target publics (Lindenmann, 2006).

Public relations research is the preparation and gathering of “data” in support of a campaign to inform or change a public's or audience's perception or behavior. Public relations research differs slightly from what most would call research in that it has been primarily set in the field in support ...

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