• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Theories and Effects of Public Relations
Theories and effects of public relations

This chapter introduces public relations theory and effects and is divided into three sections. Section 1 covers a brief review of some of the social and economic effects of modern-day public relations—what students who chose public relations will walk into in terms of job availability, pay levels, and the like. The second and third sections then look at theory. The second section explains how often unconscious or unnoticed assumptions about public relations combined over time to create misunderstandings about the field in the minds of students, the general public, and some supervisors. These unconscious assumptions often function as lay theories. A lay theory is an informal theory that lay (i.e., nontrained) groups and individuals ...

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