• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

History and Concepts of Public Relations
History and concepts of public relations

Much like atmospheric pressure, the practi ce of public relations affects all of us even though we usually are not aware of its presence. What you read, what you see, and what you hear in the media are often the direct or indirect effects of organizations trying to establish and maintain relationships with those important to their success or failure. The organizations include corporations, nonprofits, associations, health care organizations, educational institutions, governmental agencies, military branches, and many more.

Archeologists have found evidence of public relations activity in ancient Iraq, India, Greece, and Italy. Historians documented that kings in England several centuries ago had the Lord Chancellor to attend to their relationships with “the people.” The ...

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