• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Quantitative Approaches to Communication Research
Quantitative approaches to communication research

Quantitative, social scientific communication research involves the application of a set of social scientific methods for testing defensible knowledge claims about human communication based on empirical data, statistical description, and statistical inference. As the name implies, quantitative approaches to communication research use numbers—more specifically, quantitative data—to draw conclusions about communicative phenomena. Various aspects of communication are quantified to assess their prevalence or to show systematic relationships between variables. Common examples of quantitative communication research include survey research, content analysis, and experimental research. Quantitative methods are used to investigate all types and aspects of communication, and they are widely used in research on interpersonal communication, mass media, new technology, cross-cultural communication, and organization communication research, to name ...

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