• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Media Literacy
Media literacy

Media literacy is a popular term. If you were to do a search of the academic literature using one of the many databases available at university libraries, you would find somewhere between several hundred and several thousand citations for scholarly books and articles that use this term as a keyword. And as I write this chapter, a search for “media literacy” on Google results in more than 792,000 hits. Clearly, media literacy is a popular topic among not just scholars but among the general population, which includes parents, teachers, social activists, and policymakers.

It should not be a surprise that there are many definitions for media literacy across all this writing. In this chapter, I will first show you the range of definitions ...

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