• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Rhetorical and Textual Approaches to Communication
Rhetorical and textual approaches to communication

The modern world is steeped in communication. In an average day, thousands of different messages are communicated via intrapersonal, interpersonal, public, and mediated channels. In fact, the world is so steeped in communication that much of the information that a person uses to become a member of their community is a result of communication (Mead, 1934). Scholars argue that humans come to understand the world and their communities as a result of communication. It comes as no surprise, then, that individual behavior can be shaped in important ways as a result of communication. Indeed, the way humans experience the world is filtered through communication so much so that rhetoric affects what we perceive, what ...

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