• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Cultivation and Media Exposure
Cultivation and media exposure

Television is the storyteller of our nation and the world, telling most of the stories to most of the people, most of the time. As such, it has become our most common and constant learning environment, one that very few people can or even want to escape or ignore. Children today are born into homes in which most stories are told by a centralized commercial institution rather than by parents, peers, schools, or the church. Television thus shows and tells us about life—who wins, who loses, who is powerful and who is weak, and who is happy and who is sad.

Television is only one of many venues that help explain the world. What is different about television is ...

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