• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Traditional and New Media
Traditional and new media

As each generation enters our media-driven society, the term new media becomes very relative to their time and their immediate experience. Those readers born after the early 1980s have little experience in a world that was mostly not digital, and the “new media” around them were not new, just what they became familiar with in their time.

The purpose of this essay is both to create a very contemporary understanding of new media and to provide readers with a somewhat broader context that may help them as their “new media” become traditional and the next set of new media emerges, as it inevitably will.

If you are fortunate enough to survive a few decades, change will inevitably occur, and new ...

  • Loading...
locked icon

Sign in to access this content

Get a 30 day FREE TRIAL

  • Watch videos from a variety of sources bringing classroom topics to life
  • Read modern, diverse business cases
  • Explore hundreds of books and reference titles