• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...


That there is a relationship between culture and communication is obvious when misunderstandings occur in international relations and business: When a U.S. president greeted the people of Poland, his translator said in Polish, “The President says he is pleased to be here in Poland grasping your secret parts.” Chevrolet attempted to market its Nova compact car in Latin American countries. In Spanish, no va means “does not go,” or “it doesn't run.” The car was renamed the Caribe. And for the 1994 World Cup, both McDonald's and CocaCola reprinted the Saudi Arabian flag with its sacred words “There is no God but Allah, and Mohammed is his Prophet” on millions of paper bags and cans. Muslims objected to its use as a sales device ...

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