• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Gender
Gender

Tv talk shows such as Oprah frequently feature experts on communication between the sexes; self-help books promise to teach readers the secrets of communicating with “the opposite sex”; and popular magazines such as Essence, Cosmo, and Sports Illustrated routinely include articles on how to attract, interact with, and hold the attention of the man/woman of your dreams. People are fascinated by how women and men communicate, especially how their communication differs.

Like the general public, academic researchers are interested in gender and communication. Since the 1970s, scholars have focused great attentionongender and communication. Asa result, wenow know agreat deal about the waysinwhich sex and gender shape communication styles and, inturn, how our communication reinforces social viewsofwomen and men. Oneofthe most important understandingstogrow out of research ...

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