• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Rhetorical Exigency, Strategy, and Argumentation
Rhetorical exigency, strategy, and argumentation

Aristotle's concept of rhetoric as “the ability to find for any subject, the available means of persuasion” (Hill, 2003, p. 63) focuses on a process of discovery. His Rhetoric cataloged means by which elements of the speaker's character (ethos), emotional appeals (pathos), and logical arguments (logos) could be brought to bear for persuasive effect. A person thoroughly examines the issue being confronted and selects those means of persuasion that are best able to move an audience to accept his or her way of thinking.

Life presents us with numerous opportunities and challenges. This chapter focuses on one way in which communication can be used to engage others in helping us respond to them. Argumentation relies on Aristotle's ...

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