• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Dramatic Elements in Messages
Dramatic elements in messages

Picture this. Maybe, remember this! You're a child. You're playing in your backyard sandbox with your sibling. He or she throws sand in your face. You run to Mother to tattle. “Freddie threw sand at me again,” you exclaim. “Yes, but you hit me first” is his reply. “But you called me a bad name, that's why,” you retort. (You each “punctuate” your squabble differently, begin your narration of the event at some self-serving turn of events.)

Mom's had it with this scenario. She's heard it before. “You know the rules,” she says for the fifth time: “No throwing sand, period! You don't go near the sandbox, the jungle gym, or the swings, neither of you, for a week! ...

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