• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Communication as a Field and as a Discipline
Communication as a field and as a discipline

Is communication a “real” area of academic study? If so, how did it evolve as a discipline? In this chapter, I will trace the evolution of communication as a discipline, outline the reasons why I believe that it is a discipline, and discuss three means for describing the content of the discipline.

Communication is a topic that has fascinated both scholars and ordinary people from the earliest days of human civilization. Traces of writing on the subject can be found in most ancient civilizations around the world, but the most complete discourse on the topic came from ancient Greece, where rhetoric, or the art of persuasion, was an essential part of ...

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