• Summary
  • Contents
  • Subject index

The discipline of communication has grown in popularity from the time professors of journalism and speech decided, in the mid-1960s, that the term “communication” was an excellent general descriptor for the theory and research that each group aspired to create.  Over time, the two groups grew closer and recognized significant overlap in their theoretical and research interests, but there were also differences in their traditions that kept them apart.  While both groups agreed that communication is a practical discipline, journalism professors focused a great deal of their attention on the education of media professionals.  Speech professors, on the other hand, often were more oriented to the liberal arts and valued the fact that communication could be approached from a variety of traditions, including the arts, ...

Message Construction and Editing
Message construction and editing

Individuals communicate to achieve a number of gratifications, including pleasure, affection, inclusion, escape, relaxation, and control (Rubin, Perse, & Barbato, 1988). Research examining the message features that most effectively produce these benefits has produced well-established literatures on communication effects such as persuasion (Dillard & Pfau, 2002), conflict management (Oetzel & Ting-Toomey, 2006), and group decision making (Hirokawa & Poole, 1996). Although the aforementioned scholarship provides useful insights, researchers have also studied the processes by which individuals construct messages intended to achieve these ends. These studies have focused on skills that might facilitate or hinder the construction of effective messages (e.g., Greene & Burleson, 2003). This chapter defines message construction and then examines the theory, methods, applications, and future ...

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